Vorj Marten Boutique, NYC-based Gym Brand

Vorj Marten was envisioned as a close-knit athletic club in Brooklyn positioned to market to SoulCycle and Equinox clientele. The logomark depicts a series of triangles that are positioned in a way to resemble an outstretched human body. As a bonus, the logomark can be replicated into a reciprocal/interlocking pattern and is modern and recognizable.